Rule: CNSVS-funded ads must never point at One True Health directly. Consumer-flavored search terms land on
/patients (informational). Professional funnels land on persona pages or /demo.Programmatic & display
| Campaign | Creatives | Previous destination | New destination |
|---|---|---|---|
| Site Retargeting 2026 | Benchmark 300×250 / 320×50 / 300×600 / 728×90 | sync.cnsvs.com/demo.php?utm…retarget | https://cnsvs.net/demo?utm_source=jsjd&utm_medium=display&utm_campaign=retarget |
| ABM Telehealth 2026 (paused; creatives live) |
5 Trial 4 sizes | cnsvs.com/RemoteTest.html?utm…abm | https://cnsvs.net/remote-testing?utm_source=jsjd&utm_medium=display&utm_campaign=abm |
| NP programmatic (new) | Michelle building | — | https://cnsvs.net/nurse-practitioners?utm_source=jsjd&utm_medium=display&utm_campaign=np |
Google Ads search (Jason)
| Keyword theme | Destination |
|---|---|
| ADHD / attention testing (professional intent) | /adhd-testing |
| Memory / MCI / mild cognitive impairment | /memory-mci |
| Cognitive / neurocognitive (clinician) | /clinical-practice or /demo |
| Consumer-flavored (“online brain health testing”, high CTR consumer terms) | /patients |
Always append UTMs, e.g. ?utm_source=google&utm_medium=cpc&utm_campaign=…&utm_term={keyword}.
Primary conversion URLs
- Demo:
https://cnsvs.net/demo - Guide (soft offer):
https://cnsvs.net/download-guide - Patients:
https://cnsvs.net/patients
Who does what
- JSJD: retraffic display destinations per this table.
- Jason: Google Ads keyword → page mapping + GA4 measurement ID.
- Michelle: NP creatives + destination confirmation.